Pottery Barn Teen Package Insert

package insert with gift cardGift Cards are powerful motivators.

With a strong graphic presentation and offer, PB Teen’s Gift Card succeeded in generating many important ‘second’ sales.  A single use code enabled demand to be accurately attributed to the promotion and prevented the offer from going viral.

Print Strategy managed a multi-operation format production process for PB Teen. The 4-page Thank You card featured an easy-to-remove, single-use Gift Card on Page 3. Our client increased Sales by inserting the Gift Card into retail shopping bags and DTC merchandise shipments.

Print Strategy’s Gift Card production process makes these cards affordable, even at quantities as low as 30,000 copies.

Tulsi Tea #10 Envelope Package

Print Strategy won Tulsi Tea’s product sampling campaign with a key mail piece design idea and a labor-saving mailing technique.

Tulsi’s #10 envelope package, with two foil tea bag pouches, didn’t have enough uniform thickness to qualify for USPS automation discounts. Print Strategy recommended increasing the paper weight of all components. Our idea resulted in a 5-figure postage savings for Tulsi Tea!

Next, by modifying the lettershop equipment that inserted the two sample tea bag pouches, our mail team fully automated and accelerated the mailing process.

Bottomline: Print Strategy saved Tulsi Tea time and money.

West Elm Self-Mailer

West Elm announced several New Store Openings with a multi-panel self-mailer. The roll-fold format finished with a gatefold half- panel with a detachable, wallet-size Offer Card valid only at the new retail store.

Print Strategy provided the format concept to West Elm and, in turn, printed their beautifully photographed mail piece.  Aqueous coating provided a silky feel and protected the beautiful imagery.

Our data management enhanced the graphic presentation. Each address block was inkjetted in a U/L font and centered on the mailing panel.

Destination entry program minimized USPS handling which was right in step with the ‘white glove’ service Print Strategy provided West Elm from start to finish.

Hanna Andersson Catalog Inserts

This successful blow-in card was one of many in a series of campaigns produced for Hanna Andersson.

Hanna’s 4-color blow-in cards were printed on 7 Point matte; their 2-color cards on a 7 Point offset.

Print Strategy provided brand-appropriate high quality print, fast turnarounds and great pricing.  Plus, our capacity of 18 web offset presses and a multi-million pound on-site paper inventory enabled Hanna to respond quickly to changing business demands.

Dominion Breweries Direct Mail Postcards

International cooperation occurred when Dominion Breweries, a customer from Down Under, wanted to promote its Monteith’s craft beer brand to beer lovers in our nation’s capital.
Print Strategy won the bid on its recommendation to integrate litho print quality with a variable data solution. The data process involved:

  • Synchronize 4” and 1” high-res ink jet imaging to promote as many as 8 establishments per postcard recipient.
  • Radius map/select the most geographically favorable establishments to the recipient’s address.
  • Variably print the beverage establishments, thereby preserving the economic benefits of one mailstream (presort savings).

Our mail program then delivered NDC and SCF destination entry postage discounts, creating a significant postage savings to our client.




DWR Blow-in Cards

Print Strategy provided a series of stylish blow-in cards for Design Within Reach which were part of a consistent, effective campaign. We sourced a high gloss paper and enhanced it with a gloss varnish on one side. Our contribution created a message that “popped”.  DWR used these cards to announce new store openings, co-branded promotions, simple sweepstakes, GWP, Semi-annual Sale and Internet exclusive offers that reinforced their brand.

Here’s a question: Why do blow-ins usually outperform bind-in cards? If you have an answer or want our recollection, please contact us.

Williams-Sonoma Multi-Use Booklet

As the single source of print production, Print Strategy made it easy for Williams-Sonoma to implement its strong creative execution via three different distributions: catalog, retail store and direct mail.

The response to this 8-page catalog insert was so strong that Williams-Sonoma re-ran the promotion in a subsequent issue and then re-purposed the creative to produce a flush-finished, saddle-stitched brochure for in-store use.

The communication was also printed sheetfed and used as a direct mail package insert.

Print Strategy’s ability to negotiate multiple format criteria and packaging requirements helped Williams-Sonoma cost-effectively promote its very successful Wedding Registry business concept.