Dominion Breweries Direct Mail Postcards

International cooperation occurred when Dominion Breweries, a customer from Down Under, wanted to promote its Monteith’s craft beer brand to beer lovers in our nation’s capital.
Print Strategy won the bid on its recommendation to integrate litho print quality with a variable data solution. The data process involved:

  • Synchronize 4” and 1” high-res ink jet imaging to promote as many as 8 establishments per postcard recipient.
  • Radius map/select the most geographically favorable establishments to the recipient’s address.
  • Variably print the beverage establishments, thereby preserving the economic benefits of one mailstream (presort savings).

Our mail program then delivered NDC and SCF destination entry postage discounts, creating a significant postage savings to our client.