West Elm Self-Mailer

West Elm announced several New Store Openings with a multi-panel self-mailer. The roll-fold format finished with a gatefold half- panel with a detachable, wallet-size Offer Card valid only at the new retail store.

Print Strategy provided the format concept to West Elm and, in turn, printed their beautifully photographed mail piece.  Aqueous coating provided a silky feel and protected the beautiful imagery.

Our data management enhanced the graphic presentation. Each address block was inkjetted in a U/L font and centered on the mailing panel.

Destination entry program minimized USPS handling which was right in step with the ‘white glove’ service Print Strategy provided West Elm from start to finish.