Williams-Sonoma Multi-Use Booklet

As the single source of print production, Print Strategy made it easy for Williams-Sonoma to implement its strong creative execution via three different distributions: catalog, retail store and direct mail.

The response to this 8-page catalog insert was so strong that Williams-Sonoma re-ran the promotion in a subsequent issue and then re-purposed the creative to produce a flush-finished, saddle-stitched brochure for in-store use.

The communication was also printed sheetfed and used as a direct mail package insert.

Print Strategy’s ability to negotiate multiple format criteria and packaging requirements helped Williams-Sonoma cost-effectively promote its very successful Wedding Registry business concept.