Gift Cards are powerful motivators.

With a strong graphic presentation and offer, PB Teen’s Gift Card succeeded in generating many important ‘second’ sales.  A single use code enabled demand to be accurately attributed to the promotion and prevented the offer from going viral.

Print Strategy managed a multi-operation format production process for PB Teen. The 4-page Thank You card featured an easy-to-remove, single-use Gift Card on Page 3. Our client increased Sales by inserting the Gift Card into retail shopping bags and DTC merchandise shipments.

Print Strategy’s Gift Card production process makes these cards affordable, even at quantities as low as 30,000 copies.

Print Strategy won Tulsi Tea’s product sampling campaign with a key mail piece design idea and a labor-saving mailing technique.

Tulsi’s #10 envelope package, with two foil tea bag pouches, didn’t have enough uniform thickness to qualify for USPS automation discounts. Print Strategy recommended increasing the paper weight of all components. Our idea resulted in a 5-figure postage savings for Tulsi Tea!

Next, by modifying the lettershop equipment that inserted the two sample tea bag pouches, our mail team fully automated and accelerated the mailing process.

Bottomline: Print Strategy saved Tulsi Tea time and money.

Print Strategy provided a series of stylish blow-in cards for Design Within Reach which were part of a consistent, effective campaign. We sourced a high gloss paper and enhanced it with a gloss varnish on one side. Our contribution created a message that “popped”.  DWR used these cards to announce new store openings, co-branded promotions, simple sweepstakes, GWP, Semi-annual Sale and Internet exclusive offers that reinforced their brand.

Here’s a question: Why do blow-ins usually outperform bind-in cards? If you have an answer or want our recollection, please contact us.

As the single source of print production, Print Strategy made it easy for Williams-Sonoma to implement its strong creative execution via three different distributions: catalog, retail store and direct mail.

The response to this 8-page catalog insert was so strong that Williams-Sonoma re-ran the promotion in a subsequent issue and then re-purposed the creative to produce a flush-finished, saddle-stitched brochure for in-store use.

The communication was also printed sheetfed and used as a direct mail package insert.

Print Strategy’s ability to negotiate multiple format criteria and packaging requirements helped Williams-Sonoma cost-effectively promote its very successful Wedding Registry business concept.