WHY PRINT?
The Print Council published a marketing brochure demonstrating the power of print. Listed below are the
top print that can help you prosper.
1. Print is for Keeps- Electronic content comes and goes. Print is in it for the long run.
2. Print is Portable- Print can be carried and consumed anywhere, at any time.
3. Print Drives a Higher ROI- People gravitate towards print. The USPS found that 85% of mail is read or visually scanned by households.
4. Print is Beautiful- Graphic artists consider every printed piece a personal masterpiece.
5. Print Plays Well With Others- Media is best when print and marketing are combined.
6. Buyers Seek Print- Consumers seek print when they are ready to buy.
7. Print is Credible- Having words and images on paper you can hold provides reassurance.
8. Print Puts Them in Control- Print provides a positive flow of information between the marketer and the consumer.
9. Print is Personal- Variable data allows every piece of your print campaign to be personalized.
10. Print is Everywhere- Marketing could not exist without print.
PRINT IS GREEN
As more of us consider environmental responsibility and sustainable business practices important, it is
essential to understand that print is Earth friendly.
• People require forms of communication. All media, whether print or electronic, has an environmental footprint. Electronic waste accounts for 70% of the toxic waste found in landfills.
• Paper making does not contribute to deforestation- When paper mills are practicing sustainable forestry, trees are either replanted or harvested in a way that supports natural regeneration. The largest cause of deforestation is agriculture.
• Our forest land is growing. More than 2.5 billion trees are planted each year and we now have more acres of forest than in 1940.