Print Strategy provided a series of stylish blow-in cards for Design Within Reach which were part of a consistent, effective campaign. We sourced a high gloss paper and enhanced it with a gloss varnish on one side. Our contribution created a message that “popped”. DWR used these cards to announce new store openings, co-branded promotions, simple sweepstakes, GWP, Semi-annual Sale and Internet exclusive offers that reinforced their brand.
Here’s a question: Why do blow-ins usually outperform bind-in cards? If you have an answer or want our recollection, please contact us.